The biggest ones are Puma, Adidas, Beats x Balmain, and Skims. Turns out, Jenner has promoted 17 brands so far on her Instagram page. Kylie's Instagram following had also grown to 244 million that year. Cristiano Ronaldo was number one with Dwayne Johnson and Ariana Grande taking up second and third place respectively. In 2021, Kylie Jenner was in the 4th place on the list with a $1.49 million price tag for per-post product promotions. Nevertheless, Kylie's Instagram following had grown to 181 million followers that year. And although Kylie Jenner and momager Kris denied it, the Instagram rich list showed that Jenner's Instagram promotion earnings had taken a hit. The piece said Jenner had overestimated the value of her company and her team had lied to Forbes about their earnings. It was the aftermath of a Forbes report that called to question her billionaire status. In 2020, Jenner was dethroned by Dwayne “The Rock” Johnson and dropped to 2nd place. Her following had also increased to 140 million. In 2019, she was still at the top, but her paid post price tag had gone up to $1.26 million. In 2018, Kylie Jenner was at the number one position on the Instagram rich list with 110 million followers and a per-post rate of $1 million for product promotions. Related: Has Kylie Jenner Curbed Her Over The Top Private Jet Usage After All Of The Backlash?
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